Live television that scales to millions
Freecast aggregates live TV, on-demand libraries and streaming channels into one experience. We rebuilt the delivery pipeline so playback stays smooth from a quiet Tuesday to a marquee live event with the whole audience arriving at once.
1M+
Concurrent-ready
peak event capacity
-38%
Rebuffering
at event start
94%
Edge cache hit
off the origin
4
Platforms
web, iOS, Android, TV
From source to screen
Four stages, each independently observable, so the real bottleneck surfaces in seconds - not during a live event.
Ingest
Source streams come in over RTMP and SRT, health-checked from the first frame.
Transcode
An elastic ladder produces the renditions viewers need, scaling with live demand.
Package
HLS and DASH packaging prepares content for adaptive delivery to any device.
Deliver
A multi-CDN edge serves most viewers without ever touching the origin.
The crowd arrives all at once
Average load was comfortable; the spike at the start of a live event was not. Rebuffering climbed exactly when it mattered most, origin traffic surged, and delivery cost threatened to grow faster than the audience. The platform needed to be designed around the burst, not the average.
We split the pipeline into ingest, transcode, package and deliver - each with its own metrics - so the real bottleneck surfaced in seconds instead of during a live event. Then we leaned on the three levers that do the heavy lifting: adaptive bitrate, aggressive edge caching, and elastic transcoding that scales with demand.
Freecast now absorbs event-start surges without rebuffering climbing, serves most viewers straight from the edge, and tracks cost per delivered hour as a first-class metric. Playback is reliable across web, mobile and TV - and the team can see the quality viewers actually feel.
What keeps it smooth
Adaptive bitrate
Each viewer gets the quality their connection can carry, so playback stays smooth instead of stalling.
Multi-CDN edge delivery
Popular streams are served close to viewers, keeping the origin quiet even during a surge.
Elastic transcoding
Rendition generation scales up and down with demand rather than paying for peak capacity around the clock.
Low-latency live
Protocol chosen per use case - segment-based for broadcast, real-time where interaction genuinely needs it.
Quality-of-experience metrics
Startup time, rebuffering ratio and failures are measured as the viewer feels them, not just server health.
Cross-device playback
One consistent, reliable experience across web, mobile and the living-room TV.
Plays on every screen
Ingest & encode
Delivery
Real-time
Operate
“Our streaming solution has never been more reliable. Beeva's team understood our scale challenges.”
Services behind this work
Streaming Platform Development
Low-latency live and on-demand streaming platforms built to scale to millions of viewers.
Explore serviceCloud Solutions
Resilient cloud architecture, CI/CD and infrastructure that keeps you running 24/7.
Explore serviceMobile App Development
Native and cross-platform apps with polished UX for iOS and Android.
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