AIAI / SaaS · 2025

An AI sales agent that never sleeps

We partnered with Aptivo AI to turn a promising demo into a production assistant that qualifies leads, answers questions from a company's own knowledge, and books meetings - reliably enough to put in front of real buyers.

Aptivo AI

Client

Aptivo AI

Timeline

14 weeks to launch

Our role

AI architecture, full-stack engineering, evals

Platforms

Web app, Embeddable widget, REST API

Overview

A demo that dazzled, but couldn't be trusted at scale

Aptivo AI lets any business spin up a custom AI agent that lives on their website and converts visitors into booked calls. The hard part was never the chat bubble - it was making the agent trustworthy: grounded in each customer's real content, safe to let loose on live traffic, and measurably good rather than merely impressive in a demo.

The impact

3.4x

More qualified leads

vs. the static contact form

<2s

Median response

grounded, streamed

24/7

Coverage

no human in the loop

92%

Answer groundedness

measured on evals

01The challenge

A demo that dazzled, but couldn't be trusted at scale

The early prototype answered beautifully in a controlled demo and fell apart on real traffic - hallucinating details, drifting off-brand, and giving confident answers to questions it had no basis to answer. To sell into real businesses, Aptivo needed an agent that stayed grounded in each customer's own knowledge and could be measured, not just admired.

02Our approach

Ground it, guard it, then prove it

We rebuilt the core around retrieval so every answer traces back to the customer's own content, wrapped each tool the agent can call - booking, lead capture, hand-off - in strict validation, and stood up an evaluation harness that scores quality on every change. Nothing shipped until the numbers said it was better.

03The outcome

A live agent businesses actually rely on

Aptivo launched an agent that handles thousands of real conversations, qualifies leads around the clock, and books meetings straight into the calendar - with grounded answers and a paper trail for every action. The evaluation harness turned 'it feels better' into a number the team could ship against.

What we built

Inside the platform

01

Retrieval-grounded answers

Every response is drawn from the customer's own documents, site and data - with a way to say 'I don't know' instead of inventing.

02

Guarded tool calls

Booking, lead capture and hand-off are validated and logged, so a plausible mistake can never become an expensive one.

03

Evaluation harness

A representative test set runs on every change, catching regressions before they reach a live conversation.

04

Brand-safe by design

Tone, scope and guardrails are configured per customer so the agent always sounds like them, never off-brand.

05

Streamed, real-time UX

Answers stream token-by-token behind a polished widget that drops into any site with a single snippet.

06

Full conversation tracing

Every turn, retrieval and action is traced, so the team can debug and improve from real usage.

Under the hood

Built with

AI

ClaudeOpenAIRAGVector search

Application

Next.jsTypeScriptNode.js

Platform

PostgresEvalsTracing
The AI implementation quality exceeded our expectations. Beeva knows how to ship production AI.
Adrian ColeCEO, Aptivo AI

Have a ai project in mind?

Book a free consultation and we'll map out how Beeva can help you ship faster.