E-commerceMarketplace / Retail · 2025

A marketplace sellers actually stay on

Bazaar is a multi-vendor marketplace built for thousands of sellers and buyers who expect checkout to be instant. We rebuilt the storefront for speed, the seller tools for retention, and the checkout for trust - and the numbers followed.

+41%Checkout conversionvs. the old flow
Bazaar
The brief

A marketplace lives or dies on two audiences at once: buyers who compare it to the fastest storefront they've ever used, and sellers who leave the moment the tools get in their way. Bazaar needed both - an instant-feeling storefront and seller tooling good enough that vendors stay and list more.

Before & after

What changed

Before

Fast enough for buyers, kind enough for sellers

The old marketplace was slow to browse, leaky at checkout, and painful for sellers to manage - so buyers bounced and vendors drifted away. Bazaar needed to win both sides at once: instant pages and a checkout buyers trust, plus seller tools that make listing effortless.

After

Both sides of the market grew

Bazaar now loads fast, converts more of its traffic, and keeps sellers on the platform because the tools finally help. Checkout conversion is up, cart abandonment is down, and peak sales days that used to be risky pass without incident.

By the numbers

12k

Active sellers

at relaunch

-52%

Cart abandonment

after the rebuild

0

Peak-day outages

since launch

How we got there

Rebuild the storefront, respect the seller

We rebuilt the buyer experience around speed - light payloads, instant navigation, a checkout that removes friction where carts leak - and reworked the seller app so listing, pricing and fulfilment take minutes, not a fight. Real-user metrics guided both sides.

01

Find the leaks

Real-user metrics showed exactly where speed and checkout friction cost sales.

02

Rebuild for speed

We re-architected the storefront for light payloads and instant navigation.

03

Fix the checkout

We removed friction and added trust signals where buyers were bailing.

04

Empower sellers

We reworked the seller app so listing and fulfilment stopped being a chore.

What we shipped

The details that convert

01

Instant storefront

Prefetching and caching make browsing thousands of listings feel immediate.

02

Friction-free checkout

A reworked flow removes the steps where carts were quietly abandoned.

03

Effortless seller app

Listing, pricing and fulfilment take minutes, so vendors stay and list more.

04

Trust at the decision

Ratings, delivery and payment signals reassure buyers right where they hesitate.

05

Built for peak

The platform is designed around the busiest sale day, not the average one.

06

Search that sells

Fast, relevant search puts the right product in front of the buyer sooner.

Built with

Frontend

Next.jsReactTypeScript

Commerce

PaymentsSearchHeadless CMS

Performance

Edge cachingImage CDNRUM
Beeva rebuilt both sides of our marketplace. Buyers convert, sellers stay - and the site finally feels fast.
Hannah ColeVP Product, Bazaar
Rebuild your storefront

Have a e-commerce project in mind?

Book a free consultation and we'll map out how Beeva can help you ship faster.