A storefront rebuilt for speed and scale
RetailHub's catalog had outgrown its storefront - pages were slow, conversion was leaking, and peak sales days were nerve-racking. We rebuilt the front end for speed and the checkout for trust, and let the numbers do the talking.
Users compare a storefront to the best software they use, not to its direct competitors - so speed and polish are the entry fee, not a differentiator. RetailHub's high-volume catalog demanded a front end that stayed fast under load and a checkout that converted, especially on the peak days when every lost second is lost revenue.
What changed
Every slow second was lost revenue
Heavy pages and a clunky checkout were quietly leaking conversion, and the busiest sales days - exactly when it mattered most - were the least reliable. The storefront needed to feel instant on any device and hold up when the whole audience showed up at once.
Faster pages, higher conversion, calmer peaks
RetailHub now loads fast on any device, converts more of the traffic it already had, and sails through peak sales days that used to be nerve-racking. The rebuild cut both the page weight and the anxiety.
1.2s
Largest paint
on median mobile
-46%
Page weight
shipped over the wire
0
Peak-day incidents
since relaunch
Rebuild for speed, redesign for trust
We rebuilt the front end around performance - optimizing what ships over the wire, caching aggressively, and right-sizing every asset - then reworked the checkout to remove friction and build trust at exactly the moments buyers hesitate. Real-user metrics guided every decision.
Measure the leak
Real-user metrics showed exactly where speed and checkout friction were costing conversion.
Rebuild the front end
We re-architected for performance - lighter payloads, aggressive caching, instant navigation.
Rework checkout
We removed friction and added trust signals where buyers were hesitating.
Harden for peak
We load-tested the busiest day so sale events became routine, not risky.
The details that convert
Instant-feel navigation
Prefetching and caching make browsing the catalog feel immediate, not like waiting on a server.
Right-sized assets
Images and scripts are optimized so pages ship less over the wire and paint faster.
Friction-free checkout
A reworked flow removes the hesitation points where carts were quietly abandoned.
Trust at the moment of doubt
Clear signals at checkout reassure buyers exactly where they used to bail.
Built for peak load
The storefront is designed around the busiest day, not the average one.
Real-user monitoring
Performance is measured on real devices, so 'faster' is a number, not a feeling.
Frontend
Performance
Commerce
“They cut our development time and cost dramatically while raising the bar on quality. A true partner.”
Services behind this work
Cloud Solutions
Resilient cloud architecture, CI/CD and infrastructure that keeps you running 24/7.
Explore serviceMobile App Development
Native and cross-platform apps with polished UX for iOS and Android.
Explore serviceCRM & Automation
Automate workflows and connect your tools so your team can focus on growth.
Explore serviceMore of our work
Have a e-commerce project in mind?
Book a free consultation and we'll map out how Beeva can help you ship faster.